Merchant Gold Group Review

Merchant Gold Group is a Brentwood, Tennessee, precious metals dealer that sells physical gold, silver, platinum, and palladium, and helps customers roll retirement funds into self-directed Gold IRAs.

At Gold Investor Research, we look at pricing transparency, product selection, and real customer feedback before recommending any dealer, and this review covers what we found when we looked closely at Merchant Gold Group's website, IRA process, and independent reviews.

Key Points

• Merchant Gold Group is BBB accredited since October 11, 2023, and holds a 4.2 out of 5 rating on Trustpilot from 27 reviews.
• The company does not publish a fee schedule, minimum investment, or IRA setup cost anywhere on its public website.

What Merchant Gold Group Sells

Merchant Gold Group sells four metals: gold, silver, platinum, and palladium, in coin form, with no bars listed on its site as of this review.

Its gold lineup includes the American Gold Eagle and American Gold Buffalo from the U.S. Mint, the Canadian Gold Maple Leaf from the Royal Canadian Mint, the Austrian Gold Philharmonic, the British Gold Britannia, and the PAMP Suisse Lady Fortuna round.

On the silver side, it carries the American Silver Eagle, the Canadian Silver Maple Leaf, and sovereign mint options from Austria, Britain, and Australia. Customers can buy metals outright for home delivery or move them into a Precious Metal IRA.

Merchant Gold Group also runs a Rewards program, referenced in its site navigation, though the page doesn't spell out point values or redemption terms.

Combined with its delivery and IRA options, the company organizes its site around three core paths: buy and receive metal at home, roll retirement funds into an IRA, or earn rewards on repeat purchases.

How the Gold IRA Setup Works

Merchant Gold Group's IRA process runs through three steps listed on its site: a phone consultation with a specialist, paperwork to open a self-directed IRA with an outside custodian, and coin selection.

The company does not act as the custodian itself, which is standard practice across the gold IRA industry, since the IRS requires an approved trustee for retirement account assets.

Setup requires a full name, date of birth, current IRA or 401(k) information, a home address, and a driver's license.

A Precious Metal IRA follows the same tax rules as a standard self-directed IRA. Contributions can be tax deferred in a traditional structure, and IRS Publication 590-A governs what counts as a qualified distribution.

Because the account holds physical metal instead of paper assets, the custodian stores it in an IRS-approved depository rather than at the customer's home, and nothing in Merchant Gold Group's marketing suggests otherwise, which is correct under IRS rules.

Eligible coins for the IRA are limited to specific government and refiner mints:

This list overlaps closely with what most gold IRA custodians accept. IRS rules under 26 U.S.C. Section 408(m) require gold at .995 fineness or higher, with the American Gold Eagle carved out as an exception despite its 91.67 percent purity.

Pricing and Fees

Merchant Gold Group advertises "clear, honest pricing" and "no hidden fees" on its homepage, but it doesn't publish an actual price list, markup percentage, storage fee, or annual custodian fee anywhere on its public site.

Getting real numbers means calling 1-800-981-5443 or booking a call through its scheduling page. This is common in the gold IRA industry: most dealers quote pricing over the phone rather than online, since spot prices shift daily and margins vary by order size.

Still, a customer comparing several dealers before committing thousands of dollars will need to call each one directly to get an apples-to-apples number, which takes more time than reading a published fee table would.

The company is currently promoting up to $15,000 in free metals for "qualified purchases," a threshold it doesn't define on the page where the offer appears.

What Customers Say

Merchant Gold Group holds a 4.2 out of 5 TrustScore on Trustpilot, built from 27 reviews, which Trustpilot classifies as "Great." Most reviewers praise specific staff members by name, including a representative named Nicole, for walking them through IRA rollovers step by step.

One reviewer described confusion over coin pricing: they said they had asked for gold bullion but received coins instead, and didn't see a full breakdown of the purchase until about a month later, at which point they felt the price paid was higher than expected.

That single complaint doesn't define the company, but it does match a pattern common in this industry: rollover customers sometimes discover cost or product details later than they'd like.

On the Better Business Bureau, Merchant Gold Group has been accredited since October 11, 2023, and is registered under Precious Metal Dealers in Brentwood, Tennessee. The company's listed manager is Audrey McKinney.

How Merchant Gold Group Fits Into the Gold IRA Market

Gold traded near $4,300 to $4,400 per troy ounce in mid-September 2026, well above where it sat a few years earlier, which is part of why rollover interest in gold IRAs has stayed high.

Merchant Gold Group says its team has handled more than $100 million in precious metals sales and describes itself as "a rising star in the industry" on Trustpilot, language that points to a newer entrant rather than a firm that's been operating for decades.

That contrasts with larger competitors: Goldco, for example, lists a $25,000 minimum for IRA accounts and $15,000 for direct purchases, along with a published 4.8 out of 5 Trustpilot score.

Merchant Gold Group doesn't publish a minimum investment anywhere on its site, so a smaller or first-time buyer won't know upfront whether their budget qualifies until they call.